Research - The Spanish salted fish market and opportunities for the Norwegians
Primary objectives of the project
1. Examining how the Spanish salted fish market restructures
2. Examining Norwegian value chain adaptation to market change
3. Developing strategies for the restoration of Norwegians positions in the Spanish markets.
1. Examine trends concerning size, products, regional distribution and consumer profiles for
Spain as salted fish market
2. Examine the influence of new technological and institutional changes on producer organisation and market demand in Spain
3. Test selected new salted fish products from Norway in the Spanish market
4. Examine Spanish salt fish purchasing strategies towards their main international suppliers of cod fish
5. Examine competitive Norwegian export strategies, organization and performance of cod products compared to similar Icelandic export profiles
6. Discuss possible strategies for increasing Norwegian competitiveness in the Spanish salted
7. Develop educational means for basic Norwegian salt fish education (se final section on dissemination of results)
The objective of this project is to investigate the restructuring of the Spanish salted fish market and the adaptation of the Norwegian salted fish producers to this market. While exports of salted fish to Spain from other countries have grown considerably the Norwegians have lost market share the last decade. This project will investigate into the reasons for such negative changes and suggest strategies to improve the situation. A second strategy for restoration of Norwegian market influence will be linked to development of training and educational programs for workers in the Norwegian salted fish industry.
The research is performed from a value chain perspective, where the influences of resource markets as well as the consumer markets are interconnected. With its theoretical background in the institutional and evolutionary economy the project analyses the market transformations referring to size, products, regional distribution and consumer profiles for Spain as salted fish market. Changes are linked to new technology, institutional and innovative practices in salted fish production. As drivers for restructuring of the salted fish value chain the hypothesis refers to socio-institutional processes in the consumer markets and to technological changes which enhance the social impacts for the retail trade.
A flexible adaptation to the consumer markets for salted fish producers involves innovation systems and production conventions in raw fish and processing sectors that must correspond to market conventions and consumer demand trends.
This is a joint project between actors and scientists representing two Norwegian salted fish companies, The Norwegian Export council for fish, The Norwegian Fishermen’s Sales Organisation, the former State Vocational School for the fishing industry in Vardø (now Vardø upper secondary school), the University in Bergen, Tromsø University College, Finnmark University College, The Universities in Valencia, Alicante, Salamanca and Seville.
The research will mainly be carried out by researchers and students connected to the different academic institutions. These participate in one or several of twelve different part-projects that each will contribute to enlighten the research objectives of the main project. In addition to this, six masterstudents and one PhD candidate from UiB, Department of Geography are connected to the project.
Besides academic publication the results will be disseminated as educational programs for salted fish workers, through workshops and conferences and through the industry’s media channels and journals.
Knut Bjørn Lindkvist
P2 Conventions and competitiveness in the production chain of Norwegian salted fish industries aimed at the Spanish markets
Knut Bjørn Lindkvist
Lorena Gallart Jornet
Røkenes & Lindkvist
P9 Analysis of Current Status of the Salted Fish Processing Industry in China’s Qingdao Area: Volume, Structure and Innovation
Guilin, Jintian, Jingmei and Yuanyuan
Odd Ståle Eide
P11 Finnmark as a learning region in an international salted fish market - perspectives on the elaboration of positive path dependency in nature resource based regions.
P12 The establishment of a Norwegian salt fish school in Spain - The industrial, scientific and pedagogical basis of a Norwegian-Spanish salted fish school.
Odd Inge Steen
PhD candidate Heidi Bjønnes Larsen